Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because Google is the most preferred method in which way your clients are searching for services, products, and Businesses like yours. Naturally, if your website is ranking higher on Google, your website will receive more clicks. This should lead to more enquiries and the more leads you generate, the more orders you should get. SEO is not an exact science and you must continue to monitor your analytics, adjust, continue to monitor and do it again. It’s a cycle of wash, rinse, evaluate and repeat.
SEO friendly is not the same as monthly SEO Optimization. A SEO ready website is one that is well coded, loads reasonably fast, displays nicely on all devices, has a great internal link structure and it should be easy to navigate by humans and search engines. There should be one keyword for each page and the content within each page should correctly reflect the keyword/title. The content should be easy to read and deliver the information the visitor expects.
Peoples predefined Idea of Search Engine Optimization (SEO)
Most People think that SEO is something that is only beneficial and required for large companies or corporations, but that’s in fact the opposite, as the larger companies already have built up their brand awareness. SEO Is especially important for the smaller companies in order for them to rank higher on Google, and to compete with the larger companies and their competition.
People also think that SEO is something that can be done over a short time period. This is not the case, as SEO is a Long-Term Game.
The Importance of SEO (Search Engine Optimization)
Everyone these days have either limited or full access to internet. As of January 2021, there were 38.13 million active internet users in South Africa of which an overwhelming majority (over 36 million) accessed the internet via use of their mobile devices, according to Statista.
When people are looking for a service or a specific product, they ultimately end up using the internet to search on Google for it. For you to benefit from your website you must understand that Organic Search Is Most Often the Primary Source of Website Traffic on your website. Therefore, ranking high is important. SEO also Builds Trust & Credibility of your product or service.
Cost of SEO
SEO Is Relatively Cheap. Sure, it costs money. All the best things do, right?
But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.